Back to home

Featured case · Design

Gartner · Complete visual identity redesign

We developed a complete social media visual identity system for Gartner/Software Advice, creating a coherent visual narrative that conveys innovation, progress and trust.

Hey Paul's role: art direction and design of the visual system, as a direct provider. This case demonstrates design and production capability; the client's business results are confidential.

The project included:

  • Strategic iconography design representing the brand pillars
  • Dynamic gradient palettes reflecting evolution
  • Visual patterns for brand consistency
  • Implementation across 50+ digital content pieces

Result: complete design system implemented across 50+ content pieces.

Project gallery

Gartner social media visual redesign example 1 - Hey Paul AgencyGartner social media visual redesign example 2 - Hey Paul AgencyGartner social media visual redesign example 3 - Hey Paul AgencyGartner social media visual redesign example 4 - Hey Paul Agency