Featured case · Design
Gartner · Complete visual identity redesign
We developed a complete social media visual identity system for Gartner/Software Advice, creating a coherent visual narrative that conveys innovation, progress and trust.
Hey Paul's role: art direction and design of the visual system, as a direct provider. This case demonstrates design and production capability; the client's business results are confidential.
The project included:
- Strategic iconography design representing the brand pillars
- Dynamic gradient palettes reflecting evolution
- Visual patterns for brand consistency
- Implementation across 50+ digital content pieces
Result: complete design system implemented across 50+ content pieces.
Project gallery



